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Reverse pressure softening is used when breast tissue engorgement is making deep attachment difficult. By moving the excess fluid (not milk) away from around the areola just prior to feeding, a better latch can be achieved.
Lie on your back and commence firm, gentle pressure as shown in the illustrations below (by Kyle Cotterman) for about a minute at a time. Feed baby as soon as the required softening has been achieved as the fluid will return quite quickly.